Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of  outdoor advertising.  More than 95% of Americans are reached by media targeting vehicle drivers and passengers.  The average American has traveled 302 miles in the past 7 days.

One vehicle wrap can generate between 30,000 – 70,000 impressions daily.  Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch and event marketing which are increasingly being used as part of the marketing mix.  Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.  30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.  Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant reach opportunity for advertisers.

VEHICLE WRAP STATISTICS:

  1. 96 percent of Americans are reached weekly by vehicle media
  2. In the past seven days Americans traveled on the average of at least 302 miles.
  3. Two axle trucks and vans in the USA travel an average of 25,000 miles per year.
  4. Over two axle trucks in the US travel on the average 49,125 miles per year .
  5. 98 percent of respondents felt mobile ads had a positive effect for the sponsor.
  6. 96 percent of respondents felt vehicle ads had more of an effect than billboard ads.

MEDIA COSTS / CPM:

Comparing the CPM (Cost per Thousand) of different forms of adverting reveals why this statement is true.  The following statistics are from the Outdoor Advertising Association of America:

  1. In the top 100 Television Markets a 30 second Prime time spot cost $17.78 per CPM
  2. In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM
  3. In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM
  4. In the top 100 Radio Markets a 60 second drive time ad cost $8.61 per CPM
  5. The average for all forms of Billboard ads cost $2.18 per CPM.

VEHICLE WRAPS – ONLY COST $.77 per CPM: